Rifarme comes from the Mexican slang verb rifarse, meaning to take a risk, work hard, or prove yourself through effort. In the song, “tuve que rifarme de reversa y en contra” means he had to struggle and push forward against the odds, making this a vivid and culturally distinctive expression.
“Lo Fácil Es Difícil” means “Easy Is Difficult,” and that contradiction is the song’s central idea. Neto Peña says success has not been simple for him: “Pero pa’ mí no ha sido fácil” [But it hasn’t been easy for me]. He admits that ambition makes him even more vulnerable, while rejecting the fantasy that some people discovered a secret route to perfect luck or eternal life. Instead, he describes sacrificing his mental health and almost everything else to achieve his dreams and protect the people he cares about. The phrase “rifarme de reversa y en contra” is slangy and vivid: it means struggling hard, going against the odds, even moving backward before finding a way forward.
The second half gets tougher and more confident. He says showing weakness can make him stronger, and compares himself to someone wearing “un caparazón” [a shell] forged by pain. He has hit rock bottom, walked the streets alone, and now refuses to hide. Then comes the blunt refrain about money: “Maldito y bendito dinero” [Cursed and blessed money]. He earned what he has, admits he wants more, and does not pretend money is purely good or bad. That honesty makes the song feel like a conversation with someone who knows ambition can build a life while also taking a serious toll.