Provenza is KAROL G’s carefree postcard from Medellín. In the lyrics she sends a playful “Hey, what’s up?” to an old flame, letting him know she is single, in the mood to roam the city again, and totally ready to crank up reggaeton while cruising the palm-lined streets of the Provenza neighborhood. The song captures that thrilling first text after a breakup, when nostalgia, freedom, and curiosity mix with the beat of a summer night.
At its heart the track celebrates liberation and female confidence. KAROL G calls the shots: she chooses the place, the music, even the right drink to “revive old times.” Between plans to park the car, light one up, and get lost together, she makes it clear that nothing is guaranteed except fun in the moment. “Provenza” feels like driving with the windows down, chasing spark-filled memories, and savoring the power of saying: I’m free, I’m here, let’s see where the night takes us.