Enchulado is a popular slang term in Latin America, especially in the Caribbean, meaning to be completely 'smitten' or 'infatuated'. It describes a much stronger feeling than simply liking someone; it's more like being head over heels.
In the song, Maluma sings "Yo estoy enchulado de la cabeza a los pies" (I'm smitten from head to toe), using this colorful word to show just how intensely captivated he is by this person. It's a fun, expressive word you'll often hear in reggaeton!
Maluma is completely smitten here, and he wastes zero time playing it cool. Right from the jump, he confesses that he is totally head over heels without even knowing the woman's name: "Me trae enamorado sin saber su nombre" ("She has me in love without knowing her name"). The song runs on pure party energy, bouncing between cheeky pick-up lines and wild party scenes. He literally shows up knocking on her door, claiming "Móntate al trineo, baby, que llegó tu Santa" ("Get on the sleigh, baby, your Santa has arrived"), before dropping a hilarious, unfiltered double entendre about blowing out candles even though it is not her birthday.
What makes the track stick is its heavy dose of Colombian flavor and street slang. When he sings "Con esa boquita me gané el Baloto" ("With that little mouth I won the lottery"), he is referencing Colombia's massive national lottery game, the Baloto. He also throws in local slang like enchulado (hooked or totally in love) and baretico (a joint) alongside tropical drinks like mezcalito and the title drink, coco loco (a boozy beach cocktail served in a fresh coconut). It is sweaty, shameless reggaeton designed for loud speakers, dancefloors, and losing all your inhibitions.