Fresón comes from the word fresa, which literally means 'strawberry', but in Mexican slang, it describes someone who is preppy, wealthy, or a bit of a snob. By adding the 'ón' suffix, it exaggerates the meaning to describe someone who is exceptionally flashy or bougie.
In the song, Peso Pluma sings "Dicen que soy fresón" (They say I'm very flashy) to playfully boast about his luxurious lifestyle, designer clothes, and expensive cars.
Peso Pluma brings total party energy in "RARI", putting his high-rolling lifestyle on full display over a classic corrido tumbado bounce. Right from the start, he sets the scene with luxury weed and good company, singing "Prendí uno de Gelato" (I lit up one of Gelato) and chilling out next to a girl ("Con una morra a un lado" [With a girl by my side]). He shouts out his good fortune with the line "La ruleta ha girado, la suerte de mi lado" (The roulette wheel has spun, luck is on my side), flexing high-end custom jewelry from famous jeweler Eliantte around his neck ("En el cuello colgando, Eliantte el cubanón" [Hanging around my neck, an Eliantte Cuban link chain]).
The track is packed with fun flexes, luxury rides, and regional slang. He bounces between cruising in a Cadillac, a Ferrari, and matching his outfit to a Maybach while dressed head-to-toe in Alo Yoga gear ("Vestido full de Alo" [Dressed in full Alo]). When he mentions "Dicen que soy fresón" (They say I'm preppy/posh), he uses Mexican slang (fresón) for someone wealthy or fancy. Whether he is partying every night, rolling another blunt ("mari"), or smiling as girls call him "Daddy", Peso keeps things fast, flashy, and effortlessly confident.