Engancho comes from the verb enganchar (to hook, to hang). While a common verb, Bad Bunny uses it as part of a brilliant and over-the-top boast.
He says "me engancho to' el polo norte" (I'll hang the whole North Pole on me), using 'the North Pole' as a metaphor for wearing an absurd amount of diamond jewelry, also known as 'ice'. This creative wordplay is a perfect example of the clever, modern slang you'll discover in his music.
In "HOY COBRÉ", Puerto Rican superstar Bad Bunny drops an all-out flex anthem about getting paid and blowing through that cash immediately. The title literally means "Today I got paid", and he wastes no time setting the tone: "Hoy cobré y hoy mismo lo voy a explotar / El precio ni voy a preguntar" ("Today I got paid and today I'm going to blow it all / I'm not even going to ask the price"). He talks about smoking inside a Gucci store without care and laughs at the people who have to put up with his success ("estoy burlado, me tienen que soportar").
The verses turn into a rapid-fire celebration of his status, packed with sports names and street references. He compares his dominance to NBA greats, calling himself "Ray" (Allen) and "LeBron con el 6" ("LeBron with number 6" in Miami), while shouting out legendary Puerto Rican basketball star Eddie Casiano from 1996 ("Casiano en P.R. pa'l 96"). Between charging "un millón por show" ("a million per show") and warning fictional salsa gangster Pedro Navaja to watch his step, Bad Bunny treats the whole track like a victory lap where he buys a hundred bottles at the club just because he can.